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Jala Founder & CEO

CEO & Founder Kelly Kolterman has creativity in her DNA. Growing up in the Midwest, she was surrounded by a family of artists who inspired her to live without creative limits. She learned everything from sewing and woodcarving to graphic design and just about anything in between.

Kelly is a self-made entrepreneur, yogini, and mother who has spent the past two decades owning yoga and personal training studios and developing adaptive yoga and art therapy programs for those with illness or injuries. During this time, Kelly's love of art, yoga, and fashion inspired her to conceive Jala. Her new students would ask, "What should I wear?" Kelly believed that yoga clothing could not only be inspirational but also be soft and feminine. It was also important to Kelly that her designs would be functional and fashionable, as opposed to all the masculine athletic apparel that was so prominently available at the time. 

With the love and support of her family, Kelly moved to LA and had the opportunity to grow Jala on a larger scale. Jala's growth has been fueled by the beautiful support of those around her, both locally and in the yoga community across the globe. 

Kelly's intention is to create a business that was not only ethically responsible, made in the USA, and family owned, but also supports other small business owners, especially yoga studio owners. She knows that most studio owners are not driven by profit, but rather the desire to help people. So, she created low-risk wholesale programs that would allow small businesses to prosper.

Kelly is committed to developing sustainable, eco-conscious fabrics and seeking out suppliers that conserve resources and manufacture locally and ethically, right here in sunny SoCal. Her collection represents the multi-faceted women of today and the present moment teachings of yoga. Kelly lives with her family in Redondo Beach, CA, just a few blocks from the ocean. Her heart is filled with gratitude for her family, amazing Jala team, and the inspiration she receives from her loyal brand supporters.

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